Nancy Stoltz of Creative Coverings has lots of great tips to share with us today about color and how designing with the right palette can turn a beautiful event into a stunning one! Read on for all of her great tips and tricks of the trade. ~ From Nancy, Director of Marketing and Design Color can dramatically affect moods and emotions as well as influence certain physiological reactions. Interior Designers and artists have long understood the feelings that certain colors evoke personally and culturally. “Colors, like features, follow the changes of emotions,” as quoted by Pablo Picasso, so if you are aware of color psychology you can certainly wow your guests!
The Psychology of ColorWhite: Pure, clean, innocent in western cultures; mourning in eastern cultures; creates a sense of space so consider draping a small or dark room in white. Black: Sophistication, power, elegance; in some cultures it represents death or mourning but in others it can mean life or rebirth; appropriate color for high-end, black tie events. Red: Excitement, passion, intensity; creates very strong emotions and attention-grabbing; causes blood pressure and heart rate to rise; great color for events where guests are encouraged to move throughout the venue. Orange: Vibrancy, energy, excitement; creates a playful environment for your guests. Yellow: Cheery, warm, alert; this color can also create frustration and anger and is fatiguing to the eye; probably best to use with another color or as an accent and not as a major backdrop. Green: Natural, healthy, tranquil; creates a calming effect, relieves stress and helps heal; hence, the symbolism behind the term “green room” as a place to relax. Blue: Peace, trust, loyalty; a popular and neutral color on a global level; lowers pulse rate and body temperature. Purple: Royalty, wisdom, wealth; an exotic color that is associated with luxury and extravagance but also a spiritual connection; can be used in creating special effects with lighting.